M.F.A. in Theatre Management

B.S. in Digital Marketing, Theatre and Media Performance Minor

Director of the Fine Arts Ticket Office

Lead event ticketing operations from set up to settlement for 200 annual events in 20 venues with $1.9 million in annual ticket sales revenue.

Supervise, train, and evaluate a team of 20 employees.

Primary account manager for 15 annual clients within FSU and Tallahassee community

Serve as System and Database Administrator for AudienceView, a white-label CRM and ticketing system. Create extensive business intelligence reports to guide senior leadership's business decisions.

Maintain PCI DSS compliance with completion of all SAQ's and policies and procedures documentation.

Associate Director of Marketing

Oversaw design projects from concept creation to design execution in visual, web,print, and branding for The School of Theatre.

Utilized Adobe Design Suite to create visually compelling graphics for diverseplatforms including social media, email communications, TV, print materials,advertisements, and Playbills, effectively capturing the brand's essence and engagingtarget audiences.

Execute targeted email marketing efforts including newsletters and promotionalmaterials and manage the production, implementation, and measurement of all campaigns.

Managed a marketing team of three on all communications and publications, includingwriting, editing, and researching data as necessary.

Coordinated and executed effective targeted advertising campaigns on social mediaplatforms, leveraging Meta Advertising to maximize reach, engagement, andconversion rates.

Marketing and Public Relations Intern

Assisted on Main Series, Membership, and Steppenwolf NOW campaigns, including distribution, copywriting, and research.

Generated emails using Tessitura and Wordfly to create e-blasts for Student, Steppenwolf NOW, and other campaigns.

Updated the Steppenwolf website using Episerver CMS.

Marketing & Sales Manager

Managed and optimized Display and Search Engine marketing campaigns utilizing theGoogle Ads Grant, resulting in increased visibility, website traffic, and conversions forthe organization.

Created a comprehensive style guide for the organization, establishing consistentvisual identity and brand guidelines, resulting in increased brand recognition andcohesive communication across all platforms.

Effectively managed a marketing budget of $70,000, strategically allocating funds formedia buying to support sales models and execute the marketing plan, resulting insuccessful campaigns and increased revenue.

Develop and execute effective paid and organic social campaigns on variousplatforms on Facebook, Instagram, YouTube, Twitter, and TikTok.

Manage production deadlines for all printed materials including publications, Playbills,lobby displays, advertisements, brochures, postcards, signage, institutional content,billboards, and other collateral.

Marketing & Design Consultant

Monitored and analyzed marketing performance metrics to assess the effectivenessof campaigns and make data-driven adjustments for optimal results using Google Analytics.

Develop efficient web page layouts through HTML/CSS to effectively presentinformation to customers, optimizing user experience and facilitating easy navigation.

Maintain the website and track analytics through Google's Analytics platform andGoogle Tag Manager.

Created digital assets to drive engagement and performance across various formats,such as social media, email, paid ads, and print materials.

Utilize social media platforms to solicit donations for the organization by tripling likeson the Facebook page.